In addition to the Kids category, your app can be discovered in another primary and secondary category (for example: Games, Entertainment, or Education). Your app must comply with the App Review Guidelines for Kids apps and will go through review to be approved for the Kids category on the App Store. If you have an app designed for kids ages 11 and under, select the Made for Kids checkbox in App Store Connect and choose an appropriate age band (5 and under, 6–8, or 9–11).
Choosing categories that are not appropriate for your app is against the App Store Review Guidelines. Make sure that the category you choose accurately reflects your app’s core experience. Research how similar apps are categorized - users may already know to visit these categories to find this type of app. Will they consider your app to be more of a social network app or a photography app? Understanding your audience will help you identify the category in which they will likely look for your app.
Your primary category should be the one that best describes the main function or subject matter of your app. To decide which category will best serve your app, consider the following: For the App Store, you could choose either Photo & Video or Social Networking as your primary category. Let’s say you have a photo-sharing social networking app.
